Engagement on Facebook campaigns increases by approximately 50 percent when one related email is sent on the same day and by 100 percent with two emails, according to a study by Yesmail Interactive.
Italian automaker Maserati is inviting a select number of consumers to a new experience in Europe that lets attendees sail on the Maserati VOR 70 monohull and drive models in its current range including the new Maserati GranTurismo Sport.
Mobile application developers have never had it better – or worse.
Bottega Veneta, Condé Nast’s Vogue and Red Digital Camera are partnering to host a contest for undiscovered photographers to award a prize package that includes the opportunity to work on a special project with the Italian fashion house.
British automaker Bentley Motors is pushing the 2013 Continental GT Speed, what it calls its fastest model to date, at the 2012 Goodwood Festival of Speed in Britain with an extra social media push on the side.
Marketers deploying mobile need to take a look at their existing mobile marketing programs and determine how many of them depend on data to thrive.
If you are a luxury retailer fishing for new talent to lead your digital strategy, prepare to widen your net.
Swiss watchmaker Hublot teamed up with Miami Heat basketball players Dwyane Wade and Udonis Haslem for an exclusive product that benefits a charity to support at-risk families and education efforts in South Florida.
Adoption may be too mild a term to really describe how the smartphone is affecting consumer behavior.
Ignore all that advice about minding your manners. Businesses that avoid getting pushy do so at their own peril.
