What’s the goal of mobile marketing?
The problem is that mobile and online advertising are as different as TV and direct mail. The same rules do not apply. The same metrics do not apply. And the same goals do not apply.
Search Results for:
Ron Arad showcases eyewear collection via private event, site
Architecture and interior designer Ron Arad is marketing his first eyewear collection at a private event in London June 13 and from a new Web site.
Tablets will soon be top, driving engagement and consumer relevance
When it comes to tablets and their ability to engage consumers and entice them with marketing messages, we have not even scratched the surface.
Bringing the exclusivity factor back to luxury collection showings
It used to be that fashion shows were only attended by the best and brightest VIPs and magazine editors. However, creating extra efforts at shows or events that can only be sensed by the crowd is a way to bring back exclusivity.
Mobile, Internet and the Cloud
Currently, 88 percent of U.S. adults have a mobile phone, 57 percent have a laptop, 19 percent own an e-book reader and 19 percent own a tablet, while 13 percent of U.S. adults own a laptop, smartphone and tablet.
Brands move closer to luxury customers with online video
In many ways, marketing and selling luxury goods is similar to marketing and selling other consumer brands, with a few important caveats.
Publishers should not be intimidated by mobile advertising
It is easy to get bogged down with the influx of information about mobile technology. Here are a few simple dos and don’ts to start publishers off on the right foot when developing a mobile strategy.
Ferragamo first to tap the Louvre for live-streaming resort show
Italian label Salvatore Ferragamo is distinguishing itself from competitors by being the first brand to tap the Louvre museum in Paris to show its 2013 resort collection next week, also giving consumers a look inside with a live-stream on its Web site.
Moving from app cost per install to profit per install
Not all application installs are created equally, so how do you pinpoint which installs are valuable to your business and move the needle on revenue?
55pc luxury spending now experiential purchases: BCG
Luxury in the form of premium experiences are seeing the most action in terms of spending, while high-end goods are lagging in comparison, according to new findings from a study by Boston Consulting Group.