Approximately 33 percent of Millennial consumers are more likely to buy a brand if it has a Facebook page, as compared to 17 percent of non-Millennials, according to a recent study from Boston Consulting Group.
By moving many of our daily activities and processes to mobile platforms, we are teaching marketers and their developers and designers how we want an interface to work.
Particularly with fashion retail, successful online selling is closely tied with how well the merchandise is presented.
IPads are still king when it comes to driving mobile commerce, according to a new study from RichRelevance.
Consumer spending is the main driver of economic growth and since 5 percent of the nation’s wealthiest households account for about 37 percent of consumer spending, this is a hopeful sign that the economy is in recovery mode.
As mobile becomes increasingly more prevalent in all facets of life as well as business, it is clear that mobile webcasting is definitely headed down this road.
German automaker Mercedes-Benz committed $1.3 million to the Laureus Sport for Good Foundation to fund youth coaches in five cities in the United States, a sizeable donation that has the ability to strengthen brand association if luxury consumers take notice.
Today, the only thing growing faster than ecommerce may be the pace of transformative technologies and opportunities to connect with consumers.
There is a hum of anxiety over making sure that marketers are not missing out on the next big thing in mobile, whether that is payments, augmented reality or the next Pinterest/Instagram.
Keeping pace with the shift to mobile apps is becoming increasingly complex. Marketers must understand the needs of their end user and the different platforms.
