Understanding mobile tracking with UDIDs and cookies
Advertisers and agencies can very precisely track and attribute downloads, conversions and even in-app events such as frequent use, purchases and game-level completion.
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Family vacations to unchartered territories is top travel trend: study
Travel brands that are marketing family-oriented packages and specific destinations such as Cuba, Cambodia and Belize may be catching the eyes of the most affluent travelers, according to the 2012 Virtuoso Luxe Report.
How social CRM is a shift from traditional marketing
Social CRM takes the concept of permission and combines it with the prospect’s social makeup, resulting in a better buying experience for both the marketer and the customer.
TAG Heuer, Jaguar post fastest site-loading times in Q1
Luxury marketers TAG Heuer and Jaguar stayed consistent in terms of Web site load time in the first quarter of this year likely due to increased image optimization and simplistic homepage design that keeps users engaged. However, a major German automaker fell behind.
10 key mobile pay-per-click fundamentals
Mobile searchers are interested in making a decision, not doing research. They are ready to buy, call or visit.
The case for HTML5 over mobile apps
The number of downloads is often cited as a measure of a mobile app’s success. Downloads may provide an exaggerated view. So, is an app really necessary?
Mandarin Oriental ups brand exclusivity with polo event alignment
Mandarin Oriental Hyde Park, London, is creating the illusion of exclusivity for the brand through a sponsorship of a polo tournament team and by playing host to an invitation-only preview event.
6 steps to mobile landing page optimization
The rules for mobile landing page optimization and standard landing page optimization are fundamentally different.
Luxury legacy key to long-term longevity in beauty industry: study
Storied beauty brands including Estée Lauder, Christian Dior and Chanel remain leaders in the industry most likely through an association with a high-fashion label or a time-measured status, according to the new Top 50 cosmetics brands study by Brand Finance.
Implications of convergence for luxury brands
All formats of media are blending and this will cause stress to luxury marketers and brands which do not get in front of the curve and start innovating.