French conglomerate PPR Group will join the House of Balenciaga to sponsor a museum exhibition called “Cristóbal Balenciaga, Collectionneur de Modes” in Paris that presents the heritage of Balenciaga through historical clothing items and the designer’s life story.
Event-triggered emails are the most crucial messages sent by marketers with an open rate 96 percent higher than traditional email campaigns, according findings from Epsilon and the Direct Marketing Association.
One of the biggest challenges that marketers face is how to calculate the ROI of a mobile marketing campaign. Here is one way to measure.
High-end appliance brand Jenn-Air is increasing its facetime with consumers through its sponsorship of the fifth annual Pebble Beach Food & Wine event where it will be supplying two kitchens for culinary demonstrations and a walk-through exhibit.
Latin Americans are travelling more, and then coming back home and demanding the experience and the products that they have seen in Tokyo, Milan or Paris.
Most upmarket brands are scared stiff that the accessibility of digital media dilutes the exclusivity essential to luxury branding. But they are wrong.
Although traditional mediums might be struggling to keep advertisers’ budgets in their pockets, mobile advertising has already taken off stealing big spends from other forms of advertising.
German automaker Mercedes-Benz is offering free programs during National Distracted Driving Month for teens and their parents in the Los Angeles area through the brand’s official driving school.
The customers of 2012 are not the same as those of 2009 and they bear no resemblance to those of 2000.
I don’t know how many Craftsman hammers are sold annually, but I guess the number is at least in the hundreds of thousands. What does it know about these hammers sold? Next to nothing, I bet.
