Why now is the time to optimize for mobile
Despite soaring mobile usage and engagement rates, mobile advertising revenue continues to lag significantly behind desktop display. Why is there such a mismatch?
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Frette engages Chinese consumers through New Year campaign
Italian linens brand Frette focused on engaging Chinese consumers through a dedicated collection and multichannel marketing effort that celebrated the Chinese New Year.
Mobile Marketer’s Classic Guide to Mobile Advertising
Mobile Marketer’s Classic Guide to Mobile Advertising offers expert advice and best practice to brands, agencies, publishers and retailers on how to create, deploy and measure mobile ad campaigns and programs.
How next-generation commerce platforms can work for luxury retailers
Since luxury shoppers often pay premium prices, they feel entitled to a superior online shopping experience consisting of exciting product selection, rich visual content and excellent customer service.
American Express Publishing Luxury Summit to focus on believable luxury
American Express Publishing’s 10th annual luxury summit will take place May 6-8 at The Breakers Palm Beach, FL, and will focus on the forces that drive luxury spending during economic uncertainty and global expansion.
5 tips to help luxury brands build a mobile strategy
The smartphone and Apple’s high-end devices have opened mobile to the luxury sector. Marketers have a new challenge: getting the best for their brands through this medium.
8 top tech trends for media to watch in 2012
Mobile is poised to revolutionize media less than a decade after the desktop Web demolished long-established business models. How will mobile channels such as apps influence media’s future?
Best-practice tips for building an engaging Web presence on tablets
While it is clear that marketers cannot ignore the tablet as a channel, the mobile device landscape has become increasingly complex and confusing for brands and consumers alike.
Luxury marketers dramatically drop site loading times
Luxury marketers such as Rolls-Royce, Jaguar, Prada and Gucci have dramatically decreased the loading times on their Web pages in the fourth quarter of 2011, positioning themselves as tech-savvy and making themselves more available to consumers.
Why retailers should buckle up for mobile commerce
Retailers are still learning, however, that mobile technology should augment the traditional shopping experience – not replace it.