The Four Seasons completed its inaugural Four Seasons Luxury Trend Report and is using the findings to analyze how affluent consumers are using digital media and how the brand can better aid them while they are staying at its properties.
The problem is, internally and operationally, the business of luxury fashion retail is still stuck in an analog mindset.
The potential and opportunity of mobile marketing is astounding to professional and do-it-yourself marketers of all levels.
Russian jeweler Fabergé is tugging on consumers’ heartstrings through a new Easter-focused charity event that will benefit neglected children in London and the endangered Asian elephant.
Mobile video is poised to explode. Many U.S. consumers, especially millennials, now consider their mobile device to be the primary screen for watching video content.
Welcome to Luxury Daily’s inaugural Classic Guide to Luxury Marketing, designed to be an indispensable resource to marketers and brands interested in the ins and outs of luxury marketing.
For how far we have come in tracking and optimizing online ads, we are still in the dark ages of mobile advertising, especially when it comes to promoting mobile apps.
While Amazon erodes the viability of the physical store, the Amazon storefront is fast becoming confusing to navigate, and it is a slippery slope for authors.
Luxury department store chain Saks Fifth Avenue continued the spirit of holiday giving into the New Year by auctioning off looks from its New York Christmas window display to benefit charity.
Having launched and marketed a successful mobile service at a former company, I have learned the hard way what I should have done and what I should have avoided.
