BMW Group furthers social discussion with limited-edition graphic design book
German automaker BMW Group is celebrating its 40 years of global cultural engagement efforts with the launch of a limited-edition branded book called “Culture.”
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Four changes for Apple iAds to live up to their potential
Apple iAds are mostly still a disappointment to developers, live only in a handful of countries and too few advertisers have gotten involved.
Well-designed payment pages are key to higher conversion rates
With buyer conversion rates averaging less than 10 percent, customer abandonment is an important issue for every online merchant.
Can enthusiasts move the needle in the auto industry?
Automakers such as Mercedes-Benz, Rolls-Royce and Aston Martin have dedicated fan bases that emphasize the branded lifestyle and can push the experience to another level by inspiring others.
Conjugating mobile: Facebook as Big Brother
A loving sign is when nouns become a verb and we “Google”, we “Skype”, we “Facebook”, we “TXT”.
Driving customer loyalty in a mobile world
In the last few weeks, we have seen the mobile world ride out a slew of news and technology glitches. One overarching issue that resonated: the need for quality customer service.
Online to overtake in-store holiday sales: American Express, Harrison Group
Ecommerce transactions have been creeping up on in-store sales for a few years, but the digital channel is forecast to finally overtake the traditional shopping medium this holiday season, according to findings from a study by American Express Publishing and Harrison Group.
European brands lagging behind US in digital prowess: L2 Think Tank
European fashion brands such as Céline, Eres and Brioni are falling to the wayside of U.S. brands when it comes to the digital frontier and consumer engagement, according to findings from a study by L2 Think Tank.
WWD Summit brought more intelligent discussions on digital, China: WWD editor
The top executives from major luxury brands both spoke and attended Women’s Wear Daily’s Apparel and Retail CEO Summit 2011 earlier this week, generating discussions in best practice, lessons learned and forward-thinking strategies in the industry.
Mobile advertising: Much maligned, much underestimated
There is no denying that, even amidst all the talk and predictions surrounding the rapid growth of mobile advertising, marketers are still holding back to a certain extent.