Mobile marketing misses of 2011
Any list of the year’s misses in mobile must include the incorrect predictions that Super Bowl advertisers would include calls to action leading to the creation of massive permission-based databases.
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Celebrity Cruises uses culinary-themed voyages to increase 2012 bookings
Celebrity Cruises will kick off its Excite the Senses Culinary Themed Cruises initiative that consists of eight food-themed voyages based on the company’s new lifestyle book, “Excite the Senses.”
Christian Louboutin most sought-after luxury footwear brand: study
With more than 45 percent of searches for the footwear giant, Christian Louboutin is the most sought-after shoe heritage brand online, according to findings from a study by Digital Luxury Group.
Email open rates up 7.8pc year over year: Epsilon
Email open rates were up 7.1 percent in the third quarter which is a good sign for luxury brands that intend to use email blasts as part of their holiday marketing campaigns.
38pc of consumers use mobile to make a purchase: comScore
Thirty-eight percent of smartphone owners have used their device to make a purchase, according to a study from comScore.
Ritz-Carlton bolsters corporate social responsibility through America’s Promise Alliance partnership
The Ritz-Carlton Hotel Co. is partnering with America’s Promise Alliance to help decrease high school drop-out rates through a number of sponsored events in 2012.
Mobile Marketer’s Classic Guide to Mobile Commerce
Targeting retailers, mobile marketers and service providers, Mobile Marketer’s Classic Guide to Mobile Commerce offers best-practice tips, insight and analysis on the next frontier of retail.
Ritz-Carlton, Four Seasons leverage Yves Saint Laurent museum exhibit for VIP packages
The Yves Saint Laurent museum exhibit is heading to the Denver Art Museum in March 2012 and luxury hotels such as the Four Seasons and Ritz-Carlton are leveraging the event to increase guest traffic on the heels of the skiing season.
Time to cultivate a healthy dose of cynicism with mobile
One of the most valuable traits for any mobile marketer right now is a healthy dose of cynicism.
Tips for retailers to capture mobile sales this holiday season
Retailers will miss out on holiday sales if the mobile shopping experience is too cumbersome for users or if it is perceived as not being secure.