Luxury marketers should focus next year’s messaging around the idea that affluent consumers deserve quality rewards to leverage the changing definition of luxury and the psychology of today’s wealthy consumer, according to findings from a study by Ipsos Mendelsohn.
Luxury brands are having a hard time matching high-quality products with premium experiences, making it difficult for them to retain affluent customers, according to findings from a report by the Luxury Institute.
What has been our industry’s response to the dangerous Foxy Loxy in our midst – the abuser who damages our brands and destroys the trust relationships that underpin our ecosystem?
Our personal success as marketers, the success of our individual companies and, indeed, our entire ecosystem for digital communication and commerce is predicated on one thing: trust.
Google recently changed its search algorithms that may affect marketers, retailers, publishers and service providers. Here are 10 tweaks designed to keep Google and legitimate marketers steps ahead of those who game the system.
Audi of America is continuing its Audi Urban Future Initiative program by partnering with Columbia University to identify new paradigms of motion, mobility and design in its Experiments in Motion initiative launched last week.
If you have ever tried logging into a mobile application or Web site from your smartphone or tablet, you know that typing passwords for authentication is at best clunky and, at worst, ineffective.
Swiss watchmaker Breitling is celebrating the United States’ armed forces with a limited-edition American Tribute Watch, of which only 50 will be produced.
Mobile phones are only used for an average of 18 months before dropping down toilets, falling on tables and general wear-and-tear drives the consumer back into the buyers’ market. For fashion- and trend-conscious consumers, this cycle is probably shorter.
Luxury marketers Rolls-Royce and Tag Heuer have posted the fastest Web site response times in the third quarter, giving them an advantage over competitors that may miss transactions due to impatient consumers, according to findings from a study by AlertSite.
