Jean Paul Gaultier creates multimedia exhibition to challenge fashion exhibit world
French fashion label Jean Paul Gaultier is looking to draw attention to itself by being the first brand to display a fashion exhibit in the Dallas Museum of Art.
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Why your mobile behavior is a magnet for fraud
Mobile devices are changing the way consumers interact with online retailers. But mobile behavior is proving to be an irresistible target for cyber-criminals.
A new wave in mobile commerce and content
Faster networks, smarter devices and the falling cost of phones and service plans have fueled growth in mobile content and commerce. Now there is a new force changing mobile.
Segmenting the affluent market key for luxury branded growth: Ledbury Research
LONDON — Luxury brand marketers need to stop thinking of the affluent population as one group and try to understand the different cultural aspects, life styles and spending habits at play within the various levels of the world’s wealthy, according to a presentation by Ledbury Research.
Customer service goes mobile with multimedia chat
Not long ago, consumers seeking help from brands might have been satisfied by support from a call center rep or with text chat on a desktop computer. Those days have passed.
Transformation of luxury retail main focus of NYU Stern conference
The idea of how technology and global connectivity has shaped the luxury shopping experience intends to be the main theme of the NYU Stern School of Business luxury and retail conference Oct. 28.
What marketers really want from mobile advertising
The rapid adoption of smartphones is also outpacing the mobile advertising industry. So what will make marketers spend more on mobile ads?
3pc of US wealthy-demo to increase holiday spending: study
Although affluent consumers’ confidence fell sharply from the spring, there has not been a drop in intention to spend during the holiday season, according to findings from a recent study by the American Affluence Research Center.
3 design principles for the mobile Web
Designing for mobile can be daunting. Whether brands work on a simple banner campaign or full-scale app development, there are some principles that will keep them on the straight and narrow.
5 tips for mobile marketing success
With so many mobile channels, strategies and tactics to consider, the ideal mobile path forward will be different for each company based on their unique situation and objectives.