New York-based department store Henri Bendel is creating an event around the unveiling of its holiday window display tonight with special performances and a charitable effort aimed to drive end-of-year sales.
Appliance manufacturer Viking Range Corp. joined forces with the National Breast Cancer Foundation to auction a Viking Range Professional Series oven to benefit the foundation.
British designers including Mulberry, Erdem, Giles Deacon and Jonathan Saunders have created exclusive fashion Pudsey teddy bears for this year’s Children in Need auction.
The introduction of custom apps for the smartphone diverted resources away from ecommerce, stymieing its growth. It also slowed down mobile commerce adoption.
As mobile continues to experience staggering growth, content marketers may find that a DIY cross-platform app offering is a more viable option for ROI than custom app development.
Although pundits debate trading the cowhide wallet for the phone, the 2011 consumer has already more than one wallet. Every time we store a credit card on a Web site, we are creating a new wallet and a new check-out relationship.
Many of our advertisers ask us if there is a peak time or more preferable time to serve their mobile ads. The answer is yes and no.
Incentive to visit friends and families is the main motivation that boosted holiday travel 6 percent this year, according to findings from a study by American Express Publishing’s Travel + Leisure magazine.
Twitter CEO Dick Costolo recently held a press conference at the company’s headquarters. The event marked the first time that Twitter disclosed the actual number of its active users.
Brand marketers and retailers compete for mind share. They woo their shoppers by price and brand affinity. These retailers segment shoppers into groups that have profiles, patterns and names.
