NEW YORK – American Express Publishing’s Travel + Leisure magazine chose hotels, airlines and airports such as King Pacific Lodge and Kimpton Hotels & Restaurants as winners of the publication’s 2011 Global Vision Awards for their notable sustainability efforts.
It is a mistake to think about mobile as a medium. It is an equal mistake to think about mobile as an aspect of digital marketing.
Italian label Gucci is continuing its participation in the United Nations Children’s Fund’s holiday Gifts That Give Back program through a $250,000 donation and a specially-designed bag.
The current economy combined with emerging luxury markets have led to shifts in the affluent consumer demographic, desires, passions and spending habits. These changes and how they should be handled will be discussed at the Luxury Briefing Wealth Summit 2011.
The global SMS market is expected to grow from $150 billion in 2009 to $233 billion by the end of 2014, per Portio Research. But it is also key to note that SMS is growing far beyond the simple text message.
Balinese jeweler John Hardy raised $1,700 for the Take Home a Nude Art auction with a signature cuff partially designed by former contest winner Taehun Lee, who is currently studying with the creative director at the brand’s Bali compound.
With the onslaught of numerous mobile devices and platforms, advertisers are tasked with creating content that will reach their target audiences, wherever they are and on whichever device they prefer.
Tiffany & Co., Swarovski and Jaeger-LeCoultre are leading the jewelry and watch industry in digital marketing largely due to their dedication to social media, according to the most recent L2 Think Tank Digital IQ Index.
NEW YORK – Increased usage of technology should lead brands to shape the way that they handle, share and protect consumer data, especially with the emergence of consumers who want to know how their data is handled in digital channels, according to a study from McCann Worldwide.
With so many communications channels at a marketer’s disposal, developing a comprehensive mobile media strategy is no longer a sprint – it is a marathon.
