The association for U.S. wireless carriers recently implemented a new “auditing” process that monitors, regulates and penalizes businesses which violate their ambiguous and contradictory rules.
Brands must master the art of not simply marketing to people but, instead, master the art of marketing to context.
The Ritz-Carlton Hotel Co. is doing its bit for Breast Cancer Awareness Month with a new program at its spas that will benefit the Look Good … Feel Better organization.
Swiss watchmaker Gergé tapped The Tonight Show’s Jay Leno and the Heritage Classics Motorcar Company for an event to highlight its latest collection.
Half of the connections to the Internet are happening via mobile devices, with 20.97 million users per month searching for local information on their mobile browser alone.
A recent Advertising Age piece titled “What to Know About the Promise and Perils of Mobile Metrics” joined a chorus of media that has focused on the subject of mobile measurement.
British fashion empire Burberry took the first-place title in L2 Think Tank’s Digital IQ Fashion Index, with Gucci, Dolce & Gabbana, Tory Burch, Ralph Lauren, Hugo Boss, Louis Vuitton and Michael Kors in the top 10.
I have been asked any number of times, particularly by men of means, why should anyone want to pay the expensive prices for a suit, shirt or necktie? Whenever that question comes up, I am reminded of my early days at Bonwit Teller.
Since the launch of the first mobile Internet banking services in 1999, many financial services firms have launched mobile ad campaigns to publicize and promote their products and services.
More than half of consumers surveyed intend to use mobile devices such as smartphones and tablets in-store, indicating that luxury retailers should up the bricks-and-mortar experience to entice affluent buyers, according to findings from a study by Accenture.
