Mobile apps as part of a short-term campaign
Is there anything wrong with 1 million people using your app only once?
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Countering the Groupon effect and linking tactics to strategy
Deep group discounting is a proven tactic for immediate bumps in cash flow, but it is not without its pitfalls.
Mobile Web design pitfalls
The rapid adoption of mobile technology has introduced a tricky set of constraints – smaller screen sizes, landscape and portrait ratios, odd UI/browser variations – that can overwhelm newcomers.
Barneys emphasizes local roots with 9/11 charity for Fashion’s Night Out
Barneys New York is emphasizing its local roots during this year’s Fashion’s Night Out by donating 10 percent of its proceeds to the National September 11 Memorial and Museum.
What is the current thinking on mobile commerce?
The thing that is becoming crystal clear in mobile implementation: it is not easy to do. Marketers and retailers that want an easy path to mobile will be disappointed.
The many flavors of social, local, mobile
SoLoMo is currently talked about by many industry insiders as a handle to represent the future of mobile connectivity and engagement with customers.
5 obstacles to mobile coupon adoption
Although consumers are demanding coupons and deals on their phones in increasing numbers, marketers may not be ready operationally to handle this appetite for their promotions.
Mobile wave in a sea of digital change
In 2011 unit sales of smartphones and tablets will exceed those of PCs, laptops and netbooks for the first time.
How gamification can drive levels of consumer engagement
Gamification in marketing has become a popular buzzword in the last two years, but the practice of using game-like mechanics in marketing programs has been around for a long time.
Four Seasons demonstrates social responsibility with guest volunteer program
Hotel chain Four Seasons is marking its 50th anniversary with multiple volunteering options that allow guests to give back to local communities while travelling luxuriously.