American Express’ Departures Global Arts Initiative is partnering with famed auction house Sotheby’s to curate an exhibit celebrating the 15th annual destinations issue of Departures magazine, “The New Asia.”
Mobile holds the promise of fundamentally changing the relationship that brands have with buyers. Unfortunately, many companies still are not optimizing their mobile strategy.
Despite the many obvious benefits and the significant interest it has generated, geo-targeting has yet to truly take off.
Business-to-business marketers should be thinking about mobile apps as customer relationship marketing tools that literally follow the customer throughout their day.
Like it or not, U.S. consumers are watching more television than ever, combined with increased access to mobile video.
Generation X’s high-earning period in their lives, especially high brand loyalty and affinity for nicer things, makes them an optimal target for luxury brands, according to a study by eMarketer.
Swiss watchmaker Tag Heuer is partnering with the Rugby World Cup in a move that will help the brand reach 1.6 million consumers in New Zealand and more than 4 billion consumers in 200 additional countries.
Luxury yacht company Nisi is using the Festival de la Plaisance de Cannes as a vehicle to launch and promote its new Nisi 2400 model to the European market.
Today’s consumers are multichannel shoppers, and if one channel disappoints, they will abandon the others.
Mobile apps are becoming so commonplace that brands are being evaluated by consumers based on whether they have an app and how good or bad it is.
