How to actualize mobile’s promise
Mobile advertising is expected to grow from $1.6 billion worldwide in 2010 to $3.3 billion in 2011, and will reach $20.6 billion by 2015, according to Gartner research.
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Jaeger-LeCoultre leverages film festival influence to market products
Swiss watchmaker Jaeger-LeCoultre is using its sponsorship of the 68th Venice International Film Festival to market its iconic Reverso model and increase brand awareness.
76pc of eco-friendly consumers are affluent: study
A majority of eco-friendly, environmentally-conscious U.S. consumers are wealthy, according to a new study from Scarborough research.
Kiehl’s pledges $100,000 for AIDS research through US East Coast motorcycle ride
Skincare line Kiehl’s has undertaken another fundraising initiative in collaboration with amfAR to raise $100,000 for AIDS/HIV research in which employees will ride along the U.S. East Coast to educate and inform consumers.
How to stop QR codes from becoming a marketing gimmick
A tighter integration of QR codes within the communication mix must happen before they will have a chance to make a mainstream impact on consumer marketing.
How to merchandise a mobile store
With the advent of handheld mobile shopping, retailers must investigate an entirely unique approach to on-the-go merchandising.
BMW encourages sustainability discussion with worldwide press
NEW YORK – German automaker BMW inaugurated its sustainability efforts in New York Aug. 2 with an exclusive preview of the BMW Guggenheim Lab to the New York and German press.
Chinese consumers disappointed by luxury Web sites: study
Luxury brands are doing their best to remain top-of-mind in the Asian markets, but Chinese consumers find that European and U.S. luxury Web sites are slow and confusing, according to a recent study from Strangeloop Networks.
Creating mobile opportunities within email marketing
Here are three ways that marketers can create mobile opportunities within their email marketing programs.
Affluent consumers have 61pc digital ad engagement: study
Affluent consumers are much more likely to respond to banner, Web, video, smartphone and social media ads than less-affluent consumers, according to study findings from Interactive Advertising Bureau and Ipsos Mendelsohn.