3 mistakes to avoid when planning holiday 2011 campaigns
Over the last 10 years as a mobile executive in Australia and the United States I have seen every possible success and failure in mobile first hand.
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Movado’s Derek Jeter watch a home run
Brands such as watchmaker Movado have been jumping on Derek Jeter’s 3,000th hit as a marketing platform to reach new consumers. In this case, the watchmaker had a hit on its hands.
How to use mobile bar codes in direct response marketing
One effective way for brands to instantaneously communicate with consumers is by introducing mobile bar codes into their marketing campaigns as a direct response mechanism.
Driving factors behind mobile advertising growth
Globally, brands and advertisers have woken up to the significance of the mobile medium and are now looking to actively engage with audiences via this direct route.
5 best-practice tips for designing a mobile video campaign
By the end of 2011, there will be more than 150 million devices – smartphones, tablets, iPods and other connected devices – that can deliver interactive video ads.
Why are all of the luxury consumers on Amazon.com?
Ultra-affluent U.S. consumers choose Amazon.com as their preferred online shopping destination because it is easy to navigate and does not use Flash, according to a luxury tracking study from Unity Marketing.
Wedding, graduation season sustained luxury economy in June: SpendingPulse
In a flurry of consumers buying gifts for newlyweds and graduates, the luxury and jewelry industries maintained their momentum in June, according to a report from MasterCard Advisors SpendingPulse.
HTML5, Apple and the mobile boom: Is your brand ready?
HTML5 essentially makes the juicy, interactive features that made Flash so attractive – video, audio, animation – now achievable within the browser, no downloads or plug-ins required.
Mercedes-Benz chooses social-action charities for anniversary celebration
Mercedes-Benz is highlighting the company’s 125-year anniversary by partnering with local charities and organizations to accomplish an ultimate goal of 125 social actions.
Apparel retailers need to look beyond the QR code
The process of determining how best to use QR technology as an in-store merchandising tool is proving to be a challenging one for many apparel retailers.