After burning books, will they burn computers – and smartphones?
With an invitation from French President Nicolas Sarkozy, I recently attended the e-G8 Forum in Paris.
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Capturing the back-to-school mobile shopper
Roughly 50 percent of homes nationwide will have a child returning to school in September, spending an average $400-plus in apparel, backpacks and electronics – generating $50 billion in sales.
Handicapping the mobile payments battle
New technical standards and consumers’ extensive use of mobile media put us on the cusp of an explosion in mobile payments.
Amex exec: Luxury market has new, influential consumer base
NEW YORK – The luxury market is back, and with a new influential consumer base, according to American Express Business Insights data.
The truth about mobile donations
Some misconceptions have been recently shared about the effectiveness of mobile donations. And I would like to clear up any confusion that exists right now.
Audi, Tiffany sponsor polo benefit for British Royals’ charity
German automaker Audi is joining American jeweler Tiffany & Co. to sponsor The Foundation Polo Challenge which benefits the American Friends of the Foundation of Prince William and Prince Harry.
Who cares about anything except iOS and Android?
A couple of months ago I was developing a mobile site for the No. 4 retailer, trying to create a way for users to pick many objects and extra functionality without forcing a page load.
BRIC markets key for luxury rebound: BCG
With U.S. consumers hesitant to start spending again, luxury brands should focus their marketing efforts in emerging markets, such as China, Brazil, Russia and India, according to a study by Boston Consulting Group.
How to determine ROI on mobile marketing
Whether you are a seasoned mobile marketer or just getting your feet wet in the mobile space, the issue of ROI is always top of mind. Yet when it comes to ROI, there are no standards.
Digital understanding for luxury brands key concern at Luxury Interactive
Luxury brands, whether justified or not, do not have a reputation for understanding digital marketing. These concerns will be addressed at the Luxury Interactive conference in New York.