Briefing your creative agency
Mobile marketing is heavy with dark arts. When you brief your agency, you had better know a lot about the technology available – and which of it you want to use.
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Ritz-Carlton, Four Seasons tower over competitors in customer satisfaction: J.D. Power
Luxury hotel chains Ritz-Carlton and the Four Seasons top the charts in overall customer satisfaction, according to a recent survey from J.D. Power and Associates.
The correct relationship between apps, mobile Web sites and Web sites
Going mobile and engaging your audience anywhere and anytime is not about extending an Internet Web site to a mobile Web site and onward to a mobile app.
Chinese fashion market to triple in size over next 10 years: BCG
The number of affluent consumer households in China will increase by 52 million in the next decade, according to a study from the Boston Consulting Group.
6 tips to make your Web site mobile-friendly
How to make the retailer’s site friendly to mobile users as more interactions and transactions migrate to mobile sites and applications?
Five questions to ask before starting a mobile development project
Developing apps for mobile is different than the Web. While the reason for creating them may be similar, before you engage in a mobile project, you need to ask key questions.
Bally, Chanel highest-rated luxury branded sites: Luxury Institute
Luxury brands Bally, Chanel and Tory Burch topped the charts for the highest overall composite Web site scores for their easy-to-navigate, beautiful and helpful sites, according to a new study from the Luxury Institute.
Mercedes heightens Fashion Force presence with social media updates
German automaker Mercedes-Benz strengthened its title sponsorship in Fashion Week Swim in Miami this past weekend when the brand updated its location via social media updates to reward trendy stylesetters with a ride from the Fashion Force.
Four lessons mobile marketers can learn from auto racing
At the end of every marketing campaign, regardless of channel, is the age-old question of, “Was it successful?”
Why QR codes and mobile apps fail
Too often brands and marketers are quietly chanting troubling, false mantras targeted at two particularly powerful elements from the mobile marketing tool chest.