6 SMS best-practice tips for brands and retailers
While many time-honored marketing principles apply to SMS, we must appreciate this unique channel in the context of human behavior. These basic practices lay a solid foundation.
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American Express cardmember spend up 25pc with improved customer experience
NEW YORK – After looking at customer experience as an investment rather than just a cost, American Express saw that its new attitude toward customers had significant effects on spending, according to an executive at Forrester’s Customer Experience Forum.
Tag Heuer enhances luxury status through art and charity
Swiss watchmaker Tag Heuer has enlisted South American painter Paul du Toit to create a unique box for its Monaco Mikrograph model to showcase the brand’s dedication to the arts and charity with an auction.
Consumer data should influence customer experience: Acxiom exec
NEW YORK – Creating a personalized, meaningful customer experience should be the main focus for brands, according to experts at the Forrester Customer Experience Forum 2011.
Soaps, shampoos and the luxury hotel
Some luxury brand hotels are doing away with the fancy freebies – amenities such as shampoos, lotions, soaps – and replacing them with more “enhanced” service in the form of personalized greetings. Whatever that is, anyway…
US, Chinese consumers fuel British luxury rebound
Luxury spending in Britain is estimated to rise 57 percent to $15.1 billion in the next five years, according to a study by British luxury trade association Walpole and Ledbury Research.
Mercedes-Benz highlights customer appreciation with Gull Wing Group partnership
Mercedes-Benz is celebrating brand enthusiasts Gull Wing Group’s 50th anniversary by helping them recreate a famous photo taken at their first meeting in Fort Point Park in San Francisco.
The many ways of incorporating video on mobile
How can retailers step up their game to take advantage of consumers’ desire for information instead of losing customers because of it?
Affluent consumers’ luxury department store patronage stagnant: study
Upscale department stores Barneys New York, Nordstrom and Bergdorf Goodman are where the affluent are beginning to spend their money again, but even these retailers are having trouble catching the target market, according to a study by Unity Marketing.
What you don’t know about mobile marketing will kill you
How can we increase the chances of genius and separate the mobile hype from the very real need to engage our current and potential customers wherever and whenever they choose?