Why apps must be free
Apps are growing fast – and every indicator points to the fact that they will grow even faster. However, this rate of growth can only be maintained if app developers are able to keep their apps free.
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Personalizing the retail experience via mobile
As retailers begin to implement mobile technology to enhance the in-store experience, they should consider new ways to engage with consumers.
Mobile Marketer’s State of Mobile Advertising 2011
With budgets in the hundreds of thousands and now in the millions, mobile advertising is proving to be the fastest-growing ad vehicle across all channels – that much is obvious in our first State of Mobile Advertising 2011 Classic Guide.
Focus on the “why” of mobile commerce
By focusing on the “what/which” thing, we may be missing the really big idea around mobile commerce: it creates the ability to personally engage consumers wherever they may be.
Social influences retail consumers: study
Social media has a large influence on retail consumers, according to the 2011 social commerce study, but these findings do not necesarily hold the answer for luxury brands.
Navigating mobile 2D bar codes: Fee vs. free
Major brands are increasing their deployment of mobile bar code campaigns every day and everywhere like never before. But which mobile bar code should you use?
BMW, Marriott, Retial crime and Prada – News Briefs
German luxury car brand BMW will consolidate its market position by extending presence in tier-II and III Indian cities; Marriott International has announced strategic partnerships with Christie’s.
Apple’s Twitter integration for iOS 5 affects social media ads for mobile and tablets
The hidden gem in Apple’s WWDC conference keynote on Monday, June 6 is the significance that Apple’s deep integration of Twitter could have for marketers.
Ralph Lauren, Armani lead fashion brand resonance list
Emotional resonance led consumers to list ten luxury marketers such as Ralph Lauren, Armani, Calvin Klein, Burberry and Dior within the top 15 most important fashion brands, according to a new study.
Lanvin, luxury goods tax, luxury lipstick and Procter & Gamble – News briefs
Today in luxury marketing: Lanvin chief declares email-free Wednesday; Central Bank asks Treasury to raise tax on luxury goods; Procter & Gamble shuffles execs.