Ralph Lauren tags Parkinson’s foundation with merchandise sell
Polo Ralph Lauren is using digital and in-store marketing to promote its collaboration with the Michael J. Fox Foundation to raise money for Parkinson’s disease via dog tag sales.
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What rock ’n’ roll can teach us about mobile and social marketing
I was watching the Grammys a couple of months ago, and as I sat through the usual clumsy award show mash-up of acts, I realized that the more important event took place earlier that day.
Mobile vs. online ad campaigns: Leveraging differences
The creation of successful mobile campaigns requires a combination of the knowledge accumulated in the world of result-based online marketing with an understanding of the differences of mobile.
Tod’s extends commitment to design with Salone del Mobile exhibit
Leather goods manufacturer Tod’s is targeting affluent consumers with an exhibit at the 2011 Salone del Mobile that explores the craftsmanship and the collaboration between the brand and the annual furniture exposition.
How to get hired in the luxury market
Clients oftentimes tell us that job candidates do not express a passionate interest in the position for which they are interviewing.
Nordstrom, Toms partner for “One Day Without Shoes”
Nordstrom is promoting the “One Day Without Shoes” program by holding events at its department stores that build awareness and gain money for children in Third World countries who do not have shoes.
Trends and data for the three screens – TV, Internet and mobile
The three screens – TV, Internet and mobile – represented 71 percent of media consumption in 2010.
Lexus targets epicureans with first culinary effort
Lexus is teaming up with six of the world’s most distinguished chefs as the automaker unveils its first culinary effort convening April 28-May 1 at the 4th Annual Pebble Beach Food & Wine festival in California.
Using celebrities as luxury brand ambassadors – for better or worse
A predominant luxury marketing rule in the past had been based on the attitude: “If a celebrity is needed to sell the product, there is a problem with the brand.”
Hermes, Brioni and Versace rank highest in reputation, prestige: Luxury Institute
A study by the Luxury Institute found that Hermes, Brioni and Versace rank highest in reputation and prestige compared with other luxury brands.