What makes a mobile display ad effective?
Spending on mobile display advertising nationwide is expected to reach $1.2 billion by 2015, according to ABI Research. This is triple the $313 million that is currently spent.
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Designers flock to the racks to help Japan
Brands such as Cynthia Rowley, Diane von Furstenberg, Marc Jacobs and Helmut Lang are taking their merchandise to the streets this weekend with a sample sale benefitting Japan victims with the Fashion Girls for Japan event in New York.
Mercedes-Benz tees off golf performance center tour at The Masters
Automaker Mercedes-Benz is strengthening its commitment and relationship to golf by hosting a mobile golf tour powered by the PGA of America.
Amazon has the keys to a mobile steamroller
While all sights have been locked in on Apple and Google to see how high the bar will be raised, Amazon has built what is arguably the best combination of products to be a force in the mobile marketplace.
Aloft Hotel hits high note with Napa Valley music festival
Aloft, Starwood Hotels & Resorts’ upscale chain, is hosting the exclusive Napa Valley live music festival called “Live in the Vineyard.”
Understanding the potential of in-store mobile media
The luxury retail market is the ideal proving ground for in-store mobile media, thanks to luxury shoppers’ demand for higher convenience, better service and unique shopping experiences.
Nordstrom supports breast cancer with lingerie fitting
Department store chain Nordstrom is taking the fight for the cure to its retail stores with the Nordstrom Fits America lingerie event dedicated to raise money for breast cancer.
LVMH’s Bernard Arnault receives Woodrow Wilson corporate citizenship award
Bernard Arnault, chairman/CEO of LVMH Moet Hennessy Louis Vuitton, will be presented the Woodrow Wilson Award for Corporate Citizenship at The Woodrow Wilson International Center in Washington April 7.
How mobile ties in with shopper behavior
This is the year that retailers will take back their stores through mobile commerce. Smartphone penetration nationwide is predicted to increase from 28 percent to 50 percent by year-end.
Sue Wong pays homage to My Fair Lady with fall collection
NEW YORK – Sue Wong personally showcased her “My Fair Lady”-inspired fall collection March 24 to invite-only guests at a private showroom.