The St. Regis and the Luxury Collection of Starwood Hotels & Resorts are commemorating Earth Hour 2011 by encouraging their guests to turn off their lights for one hour on March 26 to celebrate the planet and ecofriendly behavior.
What is truly different or interesting about luxury brands these days when consumers have such easy access to them? Are luxury brands still banking on heritage or scarcity? Maybe it is time to think about a few more qualities.
With any app, there is the challenge of reaching the consumer at the most relevant moment – the moment that she is most likely to be receptive.
Search and social media pages have become an essential part in the purchase pathway for consumers, according to GroupM Search and comScore.
The explosion of consumer-centric mobile innovation is demanding a new focus on mobile context.
A little upfront work is needed to build a strong mobile couponing ecosystem. It is not just about slapping a bar code on a text message, as many people think.
BMW and K2 Skis teamed to host a variety of driving events this winter, claiming the one thing they have in common is their incredible performance in the snow.
A study by The Luxury Institute found that Bergdorf Goodman and Nordstrom excel far better than other retailers at having a top-notch overall shopping and customer service experience for their affluent consumers.
In-app mobile advertising may very well be what marketers need to finally kick the click.
Dolce & Gabbana’s Milan store got a makeover on Feb. 27 when the brand invited bloggers to dress up its windows using apparel and accessories from the spring/summer 2011 line.
