Far too many marketers have made a grave error in stating that they are simply too inundated with meeting the challenges of using the new medium of mobile to apply any deeper racial demographic behavior to the platform.
Luxury brands are trying to reach consumers via social media and ecommerce sites to quickly and efficiently spread awareness about how to help those affected by the natural disasters in Japan last week.
Lexus was voted No. 1 in customer service based on overall dealership experience, service initiation and quality of work, according to J.D. Power and Associates.
Mercedes-Benz celebrated the 125th anniversary of the invention of the automobile by showcasing 250 rare vehicles at the 16th annual Amelia Island Concours d’Elegance.
Mobile commerce can be a powerful channel for sales and marketing success or a fast track to frustration. What makes the difference? Sound product information.
Last week, Diane von Furstenberg celebrated International Women’s Day with special events across the United States meant to empower women.
There is an exciting new retail revenue driver emerging in mobile: “bricks-and-mobile,” a clever term to describe the innovative in-store mobile marketing opportunity opening up to retailers this year.
Like it or not, marketers simply cannot succeed by forcing users to alter their preferred buying behavior. We lost that war, plain and simple.
Mercedes-Benz is giving back to the community by donating two of its vehicles to be raffled off at the National Capital Area Chapter of The Leukemia & Lymphoma Society’s 24th Annual Leukemia Ball in Washington.
Given that mobile technology has caught up to the standards that luxury brands have set for their consumer experiences, 2011 will no doubt be the year mobile gets haute.
