How to plan an integrated mobile strategy
Marketing strategy does not change much from medium to medium. But new media can trip up even smart marketers by distracting us from the tried-and-true with the shiny-and-new.
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Audi shoots and scores with Dallas franchise partnership
Luxury automaker Audi is partnering with NBA and NHL teams to increase its visibility in the Dallas/Fort Worth market.
Future of mobile Internet is through social networks
The ongoing mobile turf war between Apple, Google, Microsoft, Nokia and BlackBerry may change completely with the entry of a new player who will redefine the mobile Internet’s most potent use.
American Express connects affluent customers with luxury designers at Mercedes-Benz Fashion Week
As part of its ongoing commitment to its fashion-savvy cardmembers, American Express is giving affluent customers unique access to various experiences during Mercedes-Benz Fashion week.
83pc of affluent consumers shopped online in last three months: study
Affluent consumers are increasingly turning to the Internet to research brands and products, form connections and make purchases, according to a study from Unity Marketing.
BMW, Mercedes-Benz, Rolex are the most internationally desired luxury brands: study
A consumer survey from November 2010 proves that BMW, Mercedes-Benz and Rolex are the most internationally desired luxury brands, based on their ability to encourage consumers to think, feel and act in a certain way.
Market opens to potential of location-based advertising
With the ability to tie mobile vouchers, coupons and promotions into a consumer’s location, location-based advertising is not only creating brand awareness, it is also driving sales.
Audi remains king of luxury vehicles: survey
Audi is retaining its stellar reputation in the automotive realm with four models winning in their respective categories in the Strategic Vision 2010 Total Value Index.
Louis Vuitton, Hermes and Gucci named most powerful luxury brands
Luxury brands around the world are adopting unique marketing strategies to bounce back after the spending slump of the recession.
Luxury Daily’s Luxury Marketing Outlook 2011
As marketers reading Luxury Daily’s Luxury Marketing Outlook 2011 will learn, savvy understanding of how the Internet and mobile influence all channels will make the difference between a successful luxury brand and one that sticks to an old formula for a different era.