The app frenzy was born in 2008, when the iPhone gave marketers the opportunity to get their brands into the hands of customers, providing immersive, viral experiences. In 2011, the industry has come a long way, providing even more opportunities for brands.
Think through the process of a customer finding, downloading and using your application. What can you provide them that is beyond your Web site or marketing one-sheet?
As part of its ongoing strategy to reward its affluent customers, American Express is giving fashion-savvy cardholders access to Mercedes-Benz Fashion Week via The American Express Skybox, an invitation-only VIP lounge overlooking the event.
An Alterian study, which found that less than one-third of companies have a strong understanding of social media conversations happening around their brand, has some very important implications for luxury marketers.
To mark the brand’s association with international motorsport and motor-racing and its need for speed, Swiss watchmaker Tag Heuer showcased 10 historic race cars in a special exhibition in Geneva, where it also introduced a new timepiece.
Consumers who are single tend to have a higher disposable income and this audience represents significant buying power for luxury brands.
As income levels improve, there is a clear and consistent shift in the types of products and services consumers buy globally and luxury brands should take note, according to a study by Credit Suisse.
With the success of flash sales site Gilt Groupe and etailers such as Net-A-Porter, Generation Y is emerging with strong media consumption habits, and it is imperative that luxury brands keep up.
Rolex is using its sponsorship of US Sailing Rolex Miami OCR Olympic and Paralympic championships to reach affluent, athletic males that represent the brand’s target audience.
The only way to capitalize on the potential power of an SMS-based opt-in database is to somehow learn more about each consumer so that brands can effectively market to the person – and not a phone number.
