NEW YORK- Affluent consumers flocked to Rockefeller Center’s Swarovski boutique last Thursday to shop the latest collection and get accessorized by an Elle stylist as part of the crystal-maker’s celebration of The Heart Truth national awareness campaign.
Aston Martin is standardizing its global sports car development process by using new product lifecycle management software to aid computer design, increase productivity and let brand engineers and designers collaborate more easily with each other in the field.
Typical CPMs for mobile video are above $20, with interactive video ad units driving the CPM as high as $30-$35.
Luxury hotel Mandarin Oriental, New York, is inviting affluent couples to celebrate romance via several promotions that are available throughout the month of February.
Ritz-Carlton is wooing football fans to its Dallas location with special perks that are only available in the few days leading up to Super Bowl XLV.
If you are an online retailer and you are unsure whether your company has a mobile-optimized site, it almost certainly means you do not. And that is a major problem.
Luxury hotel chain Ritz-Carlton has partnered with America’s Promise Alliance to participate in mentoring programs to support troubled youth.
Brands are likely to see tablet formats emerge as the leader for all digital display delivered across platforms such as desktop, tablets and mobile. Traffic is the biggest indicator.
Luxury hotel Mandarin Oriental, New York, is offering football fans the ultimate Super Bowl party package in one of the hotel’s top suites.
Hugo Boss has launched a mobile application to let consumers follow the brand’s journey during the Barcelona World Race 2010/11 via videos, images, blogs and tracking the voyage on a map.
