With the rise of mobile usage comes the flood of mobile marketing firms peddling their services and proclaiming they alone are the next big thing. But how much of this is legit, and how much of this is modern day snake oil?
Consumers regard customer service as a top priority when choosing to buy from a brand again and when making recommendations to friends, a study reveals.
Segmented email campaigns based on consumer behavior is one way to ensure a luxury marketer’s email efforts produce strong return on investment.
Mobile is on the rise. Everyday there is a new statistic to demonstrate how big mobile is or how big it is going to become.
As online and mobile marketing turn the page on 2010, one thing is clear: privacy and security are center-stage.
How do small and midsize businesses leverage SMS effectively on a pragmatic day-to-day basis? How do they visibly affect customer relationships and drive bottom-line value?
Is there an elephant in the room? Is mobile commerce fraught with security concerns?
Prestige car brands were identified by fewer consumers as leaders in quality when compared to their mass-market counterparts, according to a new Consumer Reports study.
The fact that mobile is no longer a fringe medium cannot escape mention. Smartphones account for 40 percent of all phones sold nationwide, and the overall adoption of smartphones and tablets is increasing dramatically around the world.
Despite recent economic troubles, affluent consumers are still likely to buy high-end goods whether it is for a one-time indulgence or if they are purchasing for a loved one or family member.
