Affluent consumers increasingly rely on smartphones for shopping
Since a whopping 43 percent of adults have smartphones, luxury brands should take note and develop a mobile presence to reach busy affluent consumers.
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Trump Hotel Collection raises philanthropy profile with St. Jude partnership
The Trump Hotel Collection bolstered its credentials as a responsible corporate citizen this holiday season through its Thanks & Giving program that lets guests donate to the fight against pediatric cancer at St. Jude Children’s Research Center.
Why a mobile app does not make sense
We are in the middle of a love fest with mobile apps. Every brand feels the need to develop one, believing this is its mobile panacea – the easy route to be relevant, accessible and cool. Think again.
Swarovski mammoth site traffic during holidays makes case for luxury ecommerce
Swarovski saw a 1,167 percent increase in Web traffic on its ecommerce site during the holiday season, signaling the importance for luxury brands to sell their products online.
Luxury digital marketing budgets to increase significantly by 2014: study
Luxury executives are more determined than ever to take advantage of digital marketing technologies such as social media, video, email and search engine optimization, according to a new survey by Luxury Society.
Retailers’ next big thing: mobile shopper marketing
Retailers and brands need to have a strong marketing strategy for in-market shoppers, from the initial thought-to-shop all the way through the research, selection and purchase of their item.
Tag Heuer employs young designers to reach new consumer base
Swiss watchmaker Tag Heuer succeeded in reaching a younger audience by holding a contest where eight teams of product design students constructed three watches interpreting the brand’s classic Monaco chronograph.
Three R’s of mobile location-based marketing
Marketers are tapping location-based services to compel customers to use apps to engage with the brand, product or venue via their mobile phone. They need to know the three R’s of LBS.
How to engage the connected shopper
Retailers and brands must learn how to engage connected shoppers through the entire pre-store, in-store and post-store buying cycle.
Burberry sets standard for engaging Generation Y: study
Burberry has reaped the benefits of digital experimentation, social media savvy and public relations acumen to earn the affection and dollars of young, digitally aligned consumers who will dominate the luxury market in years to come, according to L2 Think Tank.