Four types of mobile Web experiences to offer customers
Key to the development of your mobile site are decisions about the type of experience you want to offer your customers. Each experience can be linked to your business and brand objectives.
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Marketers wake up to new privacy challenges
The Federal Trade Commission’s proposal for a Do Not Track mechanism to let consumers opt out of targeted online and mobile advertising may fall victim to the law of unintended consequences.
11 key consumer trends luxury brands should watch in 2011
As 2010 comes to a close and 2011 is on the horizon, there are 11 key trends to watch for in the New Year, according to trendwatching.com.
How luxury marketers can engage women via online video: study
Luxury brands need to integrate a more nuanced approach to connecting with female consumers via online video to make the most of the channel, according to Nielsen Co.
Five mobile commerce predictions for 2011
‘Tis the season for predictions, so I thought I would share a few thoughts on what to expect with mobile commerce in 2011.
How can luxury brands survive lasting changes in consumer behavior?
Bonding with the consumer is key to how luxury brands survive lasting changes in buyer behavior in an era where markets, products, services, marketing and distribution are in a state of flux.
Changing role of the mobile marketer in cross-channel world
As mobile and social media establish themselves, they join email in today’s multichannel marketing world. Now an alternative view is emerging: cross-channel marketing.
Luxury industry caught between growing momentum and lasting change
A new study claims that the Great Recession was the tipping point for several lasting changes in consumer behavior and the competitive landscape that threaten to erode the mystique of luxury.
35pc of luxury auto brands use mobile to reach affluents
Affluent consumers are increasingly using their smartphones as part of the car-shopping process and luxury automakers should take note, according to a new study.
Mobile and social media set to change business
Digital and social media marketing, the advent of cloud computing and the explosion of mobile technology have all had a profound effect on the way marketers and consumers do business.