With the increased mobile commerce activity the industry has seen especially during the holiday season, the debate is over: consumers’ rapidly evolving research and buying behavior shows that mobile needs to become a critical piece of any online sales strategy.
To elevate a brand through mobile, firms need to be asking several key questions to ensure that a comprehensive and engaging, rather than a me-too approach, is taken towards application development.
Web sites and mobile applications which present information in terms that reflect local context resonate better with target users and will win in the long run.
Audi of America showcased its new electric car and charging station at the Design Miami sustainability forum last month in an attempt to market itself as an eco-friendly brand.
It sounds obvious: optimize for the right audience to achieve your online marketing goals. But many marketers do not – for several reasons.
The nation’s leading retailers have pulled out all stops for their holiday shopping applications. How do they fare? And what are the takeaways for luxury marketers and retailers?
Consumers develop strong ties to certain luxury items based on long-held affiliations, favorable public perception or an aura of exclusivity. However, luxury brands face increasing competition for customer attention and dollars.
The truth of the matter is that applications are ads, plain and simple. But how do brands measure advertising’s influence on consumer behavior?
Luxury automaker Audi is enhancing its image as a purveyor of high-performing, technologically advanced vehicles by serving as the official automotive sponsor for the Audi Birds of Prey Men’s Alpine World ski race.
Going mobile is not a one-size-fits-all proposition. Luxury retailers can choose from three general approaches.
