QR codes offer a number of benefits for marketers. One of the most important is the ability to tie together the print, mobile and Web channels to increase the response rates on multichannel marketing efforts.
Twitter’s new analytics product launches at year’s end and could be very helpful to luxury brands hoping to understand how to finetune and leverage their activity on the social media Web site.
What has all the recent innovation and change meant for mobile commerce and consumers? Simply put: A lot of choice, but not much context.
Today, video is a must-have for e-businesses concerned with search engine optimization, conversion rates and brand identification – essentially, any company with an online presence and intent to succeed.
The frugal habits that affluent consumers adopted during the economic downturn have continued or worsened over the past year, according to Booz & Co.
Digital media exposure enhances luxury brands and drives purchase behavior even if consumers don’t click on ads, according to a study on SEM, SEO and online display advertising released by iProspect.
Mobile exploded in 2010. My prediction that mobile budgets would double in 2010 held true as we saw clients increase their budgets over the course of the year.
German automaker Audi is revealing a slate of new vehicles at the Los Angeles Auto Show this week with hopes of springboarding to the top of the U.S. luxury car market.
With the wow factor of mobile technologies often expressed via oversized stats or shiny gadgets, the key impact of information-on-the-go is how it empowers new, creative business models.
Luxury retailers should plan a more concerted ecommerce push this Thanksgiving weekend to capitalize on the expected major growth in holiday sales, according to consulting firm BDO.
