Scottish spirits maker Macallan partnered with auction house Sotheby’s to sell off a 64-year-old bottle of Scotch in a Lalique-branded decanter to benefit the nonprofit organization, charity: water.
SMS-keyword-to-short-code campaigns are limiting because they often result in the mere collection of mobile phone numbers. How to get it right?
This holiday season the game has changed as retailers bring their brand and store to the consumers’ palm.
As marketers consider the future of their databases, they have to think about mobile customers, just as much as they do social customers.
Well-heeled consumers consider leisure experiences and travel destinations more valuable than luxury goods or services in today’s economy, an executive at Luxury Institute said.
Reaching consumers where they are most likely to commit to a purchase, at the precise time they are in the proximity? Why would marketers not jump at that opportunity?
Direct messaging such as personal phone calls and social media tactics are effective for targeting consumers with incomes higher than $500,000 and should play a role in holiday strategies, according to research from AgencySacks.
Back when touch-screen technology first came on the scene, it was hard to get past the sheer “cool” factor, and just how much fun it was to touch a screen and make a computer or MP3 player do whatever we wanted it to do with a single stroke of the finger.
Mobile point-of-sale is a hot topic in retail, especially now that it is not just Apple stores that have effective tools enabling them to complete transactions on the shop floor.
Land Rover celebrates the creation of its one millionth vehicle, a Range Rover Autobiography that the luxury automaker will donate to British charity Help for Heroes.
