What is the growth trajectory for mobile advertising?
Clearly, while the growth in mobile advertising is impressive, the mobile ad market in the U.S. remains immature and modest in size.
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St. Regis woos experience-seeking customers with Aficionado program
St. Regis Hotels & Resorts is taking the concept of bespoke guest experiences a step further with the launch of its Aficionado program.
5 keys to the perfect mobile site
You are happily browsing the Web on your sleek new smartphone when you land on a page that is so ill-suited to mobile viewing – so clunky, so inelegant, so frustratingly inoperable – that it completely destroys the mobile experience.
New York Philharmonic aims to raise profile with Musical Suppers Series
The New York Philharmonic is looking to raise its profile as a premier cultural experience with the launch of its 2010–2011 Musical Suppers series.
How about lowering the price of leasing a short code?
Lower prices may encourage more brands to lease common short codes for SMS-based marketing programs. Are the wireless carriers on board?
Last-minute holiday mobile marketing tips
Approach your holiday mobile marketing campaign the way you would plan to host a holiday dinner.
Why I think 2011 won’t be the Year of Mobile
Catchy title, eh? Now that I have your attention, let me tell explain why 2011 is not looking so bright. And then let me explain how the industry can prove me wrong.
A blueprint for luxury brands to go mobile
With the economy on the mend – gullible enough to believe the data – it’s time for luxury brands to get out of hibernation and seriously launch mobile marketing and commerce efforts.
How location-based advertising is not just where you are standing
How often have we heard of someone walking by a Starbucks and receiving a coupon for $1 off of their next coffee? But if that same person just drank a cup of coffee from around the corner? Or had never bought a cup of coffee in her life?
Porsche, Jaguar to launch new models against Hollywood backdrop
European automakers Porsche and Jaguar are among the high-end brands parlaying the glitz of Hollywood to boost vehicle debuts at the Los Angeles Auto Show next month.