Published: October 11, 2010
With mobile’s ability to be nearly instant at communicating a message or offer, it becomes a must-have tool in retail sales. But beware – there are some major pitfalls in mobile commerce.
Published: October 8, 2010
With all the fanfare around mobile, Apple versus Google, iPad replacing PC and the allure of iAd, it is appropriate to write about the basics of buying mobile media.
Published: October 7, 2010
Luxury consumers are expected to open their wallets and buck projections of meager spending growth this holiday season.
Published: October 7, 2010
Fairmont Miramar Hotel & Bungalows is teaming up with Off & Away to auction off ten Signature Bungalows as part of its 10/10/10 promotion.
Published: October 6, 2010
A comScore study highlights the importance of sound strategy and strong creative elements in driving effective execution for luxury brands’ television and digital advertising campaigns.
Published: October 5, 2010
Americans viewed more than 3.8 billion video ads in August, highlighting a big opportunity for luxury marketers to target consumers via this form of advertising, per comScore.
Published: October 5, 2010
BMW is partnering with the Solomon R. Guggenheim Foundation and Museum for a six-year, worldwide initiative to explore major issues affecting urban life in the 21st century.
Published: October 5, 2010
The growth in smartphone penetration, faster mobile Internet connections and proliferating mobile apps have created a perfect storm where the mobile user experience is massively improved.
Published: October 4, 2010
Estee Lauder Cos. promoted its 2010 Breast Cancer Awareness Campaign by illuminating New York’s Empire State Building and 40 other international landmarks in pink lights.
Published: October 1, 2010
Rolls-Royce Motor Cars is showcasing its bespoke capabilities via five new customized vehicles at the prestigious Paris Motor Show.