Advancing mobile technology transforms retail
Retailers, marketers and service providers are at the brink of a massive technological opportunity to evolve the retail experience.
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Ralph Lauren, Louis Vuitton named digital geniuses for social, mobile efforts
Louis Vuitton, Ralph Lauren and Coach have the luxury sector’s highest digital IQs because of their attention to social media and mobile, according to L2 Think Tank.
Understanding legal challenges on the mobile Web
Laws written for a wired world do not always translate well into the mobile world. But before figuring out how to comply with these laws, the first challenge is often figuring out which laws apply.
Mobile devices key to luxury brand sales experience: study
Mobile devices play a key role in luxury brand client experience, according to a study released by the Luxury Institute.
Luxury advertisers face higher cost-per-click in Q4: study
Because luxury marketers are experiencing a recovery in demand and advertising more, their search engine marketing cost-per-click is expected to increase in the fourth quarter.
How mobile has given rise to the omnipresent customer
It was just about 12 years ago when retailers realized that the Internet could serve as a new frontier for additional revenue.
Behavioral data is key to delivering personalized offers in luxury retail: study
There is a growing realization that the best way to know what consumers want from a retailer is to enable ways for them to speak with the company directly, rather than trying to guess based on past purchase history.
Maserati raffles off 2011 GranTourismo Convertible to support scholarships
Many new, vintage and rare Maserati sports cars led New York’s 66th annual Columbus Day Parade on Fifth Avenue.
Louis Vuitton, Marc Jacobs ramp up ad spend as market improves
Luxury brands such as Louis Vuitton and Marc Jacobs are spending significantly more on advertising this year as the ad market rebounds from a disastrous 2009.
Luxury brands can drive ecommerce sales via online lead generation: study
Luxury brands need to be using online lead generation to reach out to consumers on the Internet, according to research by Econsultancy and Clash-Media.