Mobile bar code scanning up 700pc since January: Scanbuy study
A Scanbuy study found that mobile bar code scanning is up 700 percent from the beginning of the year, with more people performing scans in a single month than all of 2009 combined.
A Scanbuy study found that mobile bar code scanning is up 700 percent from the beginning of the year, with more people performing scans in a single month than all of 2009 combined.
Thirty-four percent of affluent Americans have downloaded mobile apps to their smartphones and 11 percent plan to in the future, per the Luxury Institute.
The luxury jewelry industry has seen major growth recently and is on track to deliver high results this year, according to a study by Stockcall.com.
Now is the time to get out of the pilot mentality and into a more comprehensive strategy that spans all channels – SMS, mobile Web, apps, LBS and tagging.
Advertisers who retarget their ads to consumers based on prior visits to their Web site achieve a 1,046 percent boost in searches for the brand, per comScore.
Luxury automakers could be wasting valuable time and ad spend if they target consumers with online calls to action, according to Dynamic Logic.
Forrester’s largest annual survey of Americans’ technology adoption finds that 73 percent of the 37,000 respondents claim the mobile phone is the electronic device they use the most.
Luxury consumers are concerned with the social responsibility exhibited by high-end brands and spend their money accordingly, per CIBJO.
Swarovski Elements auctioned off 22 little black dresses this week for its “22 Ways to Say Black” initiative benefiting the American Cancer Society.
Designer Louis Vuitton is the world’s most valuable luxury brand, worth nearly $22 billion in 2010, according to Interbrand.