On this episode of The Luxury Item, Elizabeth Shobert, vice president of marketing and digital strategy at StyleSage, talks to Scott Kerr about how luxury brands and fashion retailers are increasingly turning to data analytics to keep up with the latest trends and client demands.
Italian fashion label Salvatore Ferragamo is moving away from its recent coed runway show format for the fall/winter 2020 season, with plans to present at Men’s Fashion Week in Milan.
Italian fashion label Bottega Veneta has seen a surge of consumer interest under its new creative direction, and this past quarter the house has risen to become one of the top 20 buzziest brands.
Consumer pressure to put idealistic values into action will force brands to evolve their purpose.
Heritage brands need to modernize to reach the up-and-coming Gen Z audience, since this consumer cares more about being up-to-date on present trends than the past.
Only by owning your audience can you control and dictate your margins.
French conglomerate Kering is among the companies joining a new pledge from Ocean Conservancy and Nike against using Arctic shipping routes.
Social values, storytelling and Instagramability have edged out craftsmanship, exclusivity and price as criteria of luxury – at least in the eyes of these millennial and Gen Z consumers.
The value of whisky has risen 23 percent in the past year, making it the strongest performing luxury asset class ahead of categories such as cars, jewelry and art.
Luxury Daily’s Luxury Women to Watch 2020 honors include some of the smartest women in the business. See who is on the honors list and what their plans are for the year ahead as luxury undergoes wrenching changes in consumer behavior and business models.
