American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions

80pc affluent spenders now on lower-income end: report
May 31, 2012
Should retailers have a mobile payments strategy?
May 31, 2012
Mobile’s role in delivering real-time product feedback
May 30, 2012

SMS has eight times the response rate of email: study
May 29, 2012
Understanding the political mobile campaign
May 29, 2012
Chanel, BMW excel in global branding, local customization: study
May 25, 2012

St. Regis curates exclusive Diamond Jubilee package, viewing party
May 25, 2012
The correct way to implement QR codes
May 25, 2012
Mercedes boosts visibility via interactive PGA experience
May 24, 2012

Key traits of mobile commerce leadership
May 24, 2012
Louis Vuitton is most valuable luxury brand: Top 100 list
May 23, 2012
Michael Kors invites email list to Memorial Day party
May 23, 2012

8 questions brands should ask about mobile app localization
May 23, 2012
When streaming mobile video, write once and run everywhere
May 22, 2012
Best Buy and showrooming: If you can’t beat them, show them
May 21, 2012

End of paid media?
May 18, 2012
Personalizing your SMS text marketing campaign
May 17, 2012
50pc luxury goods spend from Asian markets: Bain & Co
May 16, 2012

Marketing your mobile products by leveraging social media
May 16, 2012
38pc high-end consumers to cut back this year: BCG
May 15, 2012
Facebook’s mobile crisis points to online business model demolition
May 15, 2012

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  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions