American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions

What are retained versus acquired app users really worth?
September 28, 2015
Stella McCartney turns taboo into comforting message for breast cancer survivors
September 25, 2015
Luxury hotels have trouble delivering consistent experience globally: report
September 25, 2015

Canadian real estate boom extends beyond stock market drop
September 25, 2015
Making the most of mobile 2FA
September 25, 2015
Shangri-La broadcasts good taste for multinational gastronomic festival
September 24, 2015

5 W’s of digital marketing
September 24, 2015
Toolkit of the future needed to fuse retail, luxury
September 23, 2015
Better clienteling will help retailers improve sales, service: report
September 23, 2015

Wheels Up goes, stays pink for breast cancer awareness
September 23, 2015
Mobile experience is key as messaging apps evolve into mini-platforms
September 23, 2015
Lancôme unites social network for a cause in St. Jude fundraiser
September 22, 2015

Luxury hotels still have room to improve on guided selling: L2
September 22, 2015
How brands and retailers can improve their mobile marketing efforts
September 22, 2015
Luxury brands beckon “eat me, drink me” for Alice in Wonderland anniversary
September 21, 2015

Louis Vuitton reinterprets ad effort for London exhibition
September 21, 2015
Digital experiences are transforming luxury retail
September 21, 2015
Why chat messaging apps are a location-based alternative to geofencing
September 21, 2015

How do luxury advertisers spend their holiday marketing budgets?
September 18, 2015
Localization presents obstacles, opportunities for brands: L2
September 18, 2015
Omega explores century of women’s watches in Milan exhibit
September 18, 2015

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  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions