November 20, 2014
Online auction house Auctionata successfully completed its second event based in New York with Chrono24 as a partner for the “Modern & Vintage Timepieces” auction.
Auctionata's auction attracted 450 bidders from 41 countries and was also attended by numerous watch experts. Bidders were able to ask questions and place bids in the two hours and 40 minutes of the auction, and the success of this bidding war will likely continue to attract consumers to Auctionata’s services.
“Modern & Vintage Timepieces” featured several watches from Patek Philippe, Jaeger LeCoultre, Glashutte and IWC.
The auction total was $275,400. The Swiss-made Patek Philippe Chronograph Ref. 130, c. 1944 with a salmon dial and gold Feuille hands, blued steel timer and subdial hand went for the highest sum at $40,800.
Robert Velasquez, head of sale and watch specialist at Auctionata, said in a branded statement, "Over the last few years, the watch community has grown globally as a result of social media. People are putting in more time and effort, becoming smarter consumers, and discovering watches of quality on auction blocks.
"By being in touch with this conversation, we were able to curate a collection that attracts novice collectors and watch enthusiasts alike, worldwide. I am very pleased with the amount of attention this watch auction attracted globally."
Modern & Vintage Timepieces auction
A social video was created to highlight the events and all the selling points of the auction.
Bidders from tuned in from countries such as Singapore, China, Russia, Italy, Brazil, the Czech Republic, Sweden and Slovakia to participate in the auction.