American Marketer


Trump ties discounted bookings to St. Jude’s charity initiative

November 24, 2014

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The Trump Hotel Collection is offering discerning guests a “suite deal” on Black Friday through Cyber Monday to join the barrage of sales.

Bookings scheduled between Black Friday Nov. 28 and Cyber Monday Dec. 1 will be eligible for 30 percent off. Giving consumers incentive to book may result in an uptick in reservations for the new year since the deal is only available for bookings between Jan. 1 and March 31, 2015.

Rooms for less
The Black Friday and Cyber Monday offer includes a welcome amenity, early check-in and late check-out across the Trump Hotel Collection’s properties. Discerning travelers can select a stay at considerable savings at Trump Collection New York, Central Park or SoHo, Chicago, Toronto or at the group’s resorts such as Miami, Las Vegas, Waikiki, HI, Panama and Doonbeg, Ireland.

Guests that book on those days for the dates in the first three months of 2015 will receive 30 percent off the reservation price. For example, rates at the Trump International Hotel & Tower Toronto start at $495 for a one bedroom suite and $1,545 for a two-bedroom suite.

The booking offer also ties into Trump’s philanthropic work with St. Jude Children’s Research Hospital. Since it began working with the hospital in 2006, the hotel has pledged and donated more than $28 million. jude kids

St. Jude children from Trump's 2013 social media initative

For each Trump Hotel Collection room booked during the offer, the hotel brand will donate $10 to the St. Jude Children’s Research Hospital Thanks and Giving campaign. The Thanks and Giving campaign works to build awareness and raise funds for the research and treatment done at St. Jude to help children fighting cancer and other life threatening diseases.

Last year, Trump undertook a similar effort to raise funds and awareness for St. Jude.

The Trump Hotel Collection is furthered its holiday partnership with St. Jude Children’s Research Hospital for the annual Thanks and Giving campaign with additional incentives for guests to get involved.

To complement its strong social media presence, the hotel chain offered guests a variety of offers that had built-in donations. Trump Hotel’s commitment to the Thanks and Giving campaign conveys an integrity that likely appealed to consumers who were moved last year (see story).