American Marketer


Landmark Mandarin Oriental tempts with “suites” for anniversary

January 6, 2015

Anya Hindmarch tea at The Landmark Madarin Oriental Anya Hindmarch tea at The Landmark Madarin Oriental


The Landmark Mandarin Oriental, Hong Kong is celebrating its tenth anniversary with a themed afternoon tea and exclusive experiences.

For the anniversary, The Landmark has partnered with British accessories maker Anya Hindmarch to highlight the hotelier’s dedication to bespoke luxury experiences. On a daily basis, hotels work to create experiential moments for guests, but for brand-facing celebrations, properties tend to go all out to develop unique experiences.

Tea with Anya
Hong Kong’s Landmark Mandarin Oriental partnered with Anya Hindmarch due to the label’s craftsmanship, bespoke ranges and seasonal fashion collections that lean toward humor.

Guests who attend the “Suite Temptations” afternoon tea at the MO Bar will be able to preview the worldwide launch of Anya Hindmarch’s spring/summer 2015 “Sticker Shop,” a collection with ChaosFashion (see story), until Jan. 31.

Anya Hindmarch luxury daily

Anya Hindmarch's Sticker Shop

Treats served at afternoon tea keep the “essence of the collection’s playfulness” such as the parkin and white chocolate resembling Anya Hindmarch’s signature Bathurst bag, a mini cupcake with a speech bubble reading “slip it to me!” and a jelly with a bubble that says “have a nice tea!”

The first 20 to reserve the Suite Temptations package online, before March 15, will receive an Anya Hindmarch bespoke journal. The journal is handcrafted from Italian leather and embossed in London.

Anya Hindmarch.MO bespoke notebok

Anya Hindmarch bespoke journal

Also, Anya Hindmarch’s “wearable art,” the limited-edition Crisp Packet clutch, will be exclusively displayed at The Landmark for a limited time in early 2015.