American Marketer


Fabergé spreads brand awareness by bringing exhibit to new locations

June 8, 2015

Faberge egg on display at exhibition Faberge egg on display at exhibition


Russian jeweler Fabergé is continuing to educate consumers on its history by taking its latest exhibition to Oklahoma City this summer.

The exhibition, titled “Fabergé: Jeweler to the Tsars,” will be on view at the Oklahoma City Museum of Art from June 20th until Sept. 27. Sharing history and heritage through museum exhibitions is an excellent way for brands to connect with consumers and inspire them to learn more about the products.

Royal treatment
Fabergé: Jeweler to the Tsars will feature a number of beautiful decorated and gemstone encrusted eggs along with more than 230 treasures created by Fabergé for the Russian monarchy. Tsar Alexander III officially recognized Fabergé as the jeweler to the Tsars in 1885.

The exhibit in Oklahoma City will also include small flower ornaments, animal sculptures, cigarette cases, photograph frames and desk clocks, many of which were created by Fabergé for the royal family.

faberge 1

The Imperial Tsesarevich Easter Egg of 1912 will be on display at the exhibit

One of the objects on display is known as the Imperial Tsesarevich Easter Egg of 1912, which was commissioned to celebrate Prince Alexsei’s recent recovery from a bout of hemophilia. A gift from Emperor Nicholas II to his wife Empress Alexandra, it includes six wedges of lapis lazuli, an elaborate gold filigree encasement and a diamond encrusted family crest.

The exhibition has traveled other locations around the world, and last summer it was on display in Canada. Fabergé’s connection to royalty was the subject of the exhibit at the Montreal Museum of Fine Arts in Canada.

“Fabulous Fabergé, Jeweler to the Czars” showed off 240 objects from the house, including four eggs commissioned by the Romanovs. This was the first Fabergé exhibit ever in Canada, which helped educate a new audience on the brand’s history (see story).