American Marketer


Waldorf spurs couples bookings through blogger wedding initiative, sweepstake

June 12, 2015

Weddings at Waldorf Astoria Weddings at Waldorf Astoria


Waldorf Astoria Hotels and Resorts is highlighting the weddings held at its properties through a collaboration with bridal blog, Style Me Pretty.

Shared by Waldorf Astoria’s main social channels, the sponsored post explains that Style Me Pretty’s post includes the ballrooms of a number of its hotels including its New York flagship. By presenting images of past weddings planned at its properties, Waldorf Astoria may see a spike in bookings among readers of Style Me Pretty.

Waldorf weddings
The Style Me Pretty post includes a gallery of wedding ceremonies and receptions held at Waldorf Astoria hotels. The images range from group shots of the bridal party and couples walking down the aisle to the table settings and venue decor.

Style Me Pretty’s post also gives tips about the service Waldorf Astoria provides as couples plan their wedding day. blog

Style Me Pretty's content with Waldorf Astoria

To continue the post into the physical space, Waldorf Astoria is hosting a giveaway tie-in. The hotel brand is asking followers to submit a picture of their wedding ceremony or reception to Twitter or Instagram.

The winning couple will win a complimentary night’s stay at a Waldorf Astoria hotel as an anniversary gift. Even if a couple is not selected as the contest winner, the hotel brand will likely see interest from married couples looking for a special setting for their anniversary.

Tis the season for weddings, and many brands across the luxury space are looking to be a part of consumer’s special day.

For instance, Estée Lauder Cos.’ Crème de la Mer is capitalizing on the summer wedding season by dedicating this week to its bridal beauty offerings. Many brands target marketing strategies to appeal to brides getting married during the summer months, so La Mer’s attention to bridal beauty could not come at a better time (see story).