American Marketer


Saks provides makeup advice for women undergoing cancer treatment

August 4, 2015

Sak's Fifth Avenue Flagship Sak's Fifth Avenue Flagship


Department store chain Saks Fifth Avenue is continuing its dedication to supporting women with cancer by hosting its Look Good Feel Better event across the United States.

Look Good Feel Better aims to improve the lives of women undergoing chemotherapy and other cancer treatments by offering free makeup consultations and beauty sessions that are specifically targeted to managing appearance-related side effects of cancer. With Saks hosting the event and other brands donating professional services and products, the event is popular among women in every state.

Hey, good looking
Look Good Feel Better will take place at more than 2,500 locations around the United States, including a number of Saks Fifth Avenue stores. More than 1 million cosmetics products will be donated by brands at a total value of $7 million.

Group and individual workshops are available with trained cosmetologists who can assist with questions such as how to draw on eyebrows or conceal pigmentation. Women will have the opportunity to try on wigs and turbans and will receive a complementary package of makeup to take home.

saks fifth avenue look good feel better

Look Good Feel Better provides makeup tutorials and consultations

Ultimately, the most significant benefit that Look Good Feel Better offers is a safe and supportive setting to connect with other women undergoing cancer treatment.

Look Good Feel Better is not the only event that Saks sponsors in the fight against cancer. The department store chain is currently launching its annual charity campaign Key To The Cure in August with help from celebrity and fashion friends.

The 17th edition of the initiative, in which Saks partners with the Entertainment Industry Foundation to raise money for the fight against women’s cancer, will be promoted with a campaign featuring Academy Award-winning actress Julianne Moore wearing an exclusive shirt designed by Jason Wu. While brands themselves can mobilize their followers for a cause, including the added backing of a celebrity can make a large difference in the impact that can be made (see story).