British automaker Rolls-Royce Motor Cars has begun testing on new aluminum space-frame architecture that will be implemented in models as soon as 2018.
In February 2015, the automaker announced the development of the aluminum space-frame, which will underpin all future models made by Rolls-Royce. Updating structural architecture keeps an automaker up-to-date in terms of design as well as safety requirements.
A better ride
By testing the new aluminum space-frame and sharing the news with enthusiasts, Rolls-Royce will be able to show its owners and fans that the new architecture will not compromise the auto brand’s designs.
Current testing of the aluminum space-frame is being done to ensure that the structure delivers and upkeeps Rolls-Royce’s “magic-carpet ride” trademark no matter the surface or weather conditions.
The testing is in the first stage of a development program that will result in a new generation of Rolls-Royce models. These models are set to become available beginning early in 2018.

Rolls-Royce announces future engineering developments
“Since 2003 and the commissioning of the new home of Rolls-Royce at Goodwood, Rolls-Royce Motor Cars has reset the benchmark for luxury motoring,” said Torsten Müller-Ötvös, CEO of Rolls-Royce, in a statement.
“Now it is time to take the next step in the luxury journey. This is why I am announcing today that on-road testing of our all-new proprietary architecture is beginning,” he said. “This new architecture of pure luxury represents considerable investment in the future of our great brand.”
Rolls-Royce has also updated its marketing approach to appeal to a younger consumer base.
In September 2015, Rolls-Royce rolled into the next generation with its all-new Dawn convertible model.
For the first time, the BMW-owned brand unveiled a new model online, eschewing the traditional car show and other regular festivities. Unveiled at the Frankfurt Motor Show but streamed online, the Dawn Rolls-Royce convertible targets a younger, active audience (see story).
{"ct":"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","iv":"5d10b6d2039bfcd89af334cfd6bfacfa","s":"e70282b2908f5339"}