British automaker Rolls-Royce Motor Cars has begun testing on new aluminum space-frame architecture that will be implemented in models as soon as 2018.
In February 2015, the automaker announced the development of the aluminum space-frame, which will underpin all future models made by Rolls-Royce. Updating structural architecture keeps an automaker up-to-date in terms of design as well as safety requirements.
A better ride
By testing the new aluminum space-frame and sharing the news with enthusiasts, Rolls-Royce will be able to show its owners and fans that the new architecture will not compromise the auto brand’s designs.
Current testing of the aluminum space-frame is being done to ensure that the structure delivers and upkeeps Rolls-Royce’s “magic-carpet ride” trademark no matter the surface or weather conditions.
The testing is in the first stage of a development program that will result in a new generation of Rolls-Royce models. These models are set to become available beginning early in 2018.
Rolls-Royce announces future engineering developments
“Since 2003 and the commissioning of the new home of Rolls-Royce at Goodwood, Rolls-Royce Motor Cars has reset the benchmark for luxury motoring,” said Torsten Müller-Ötvös, CEO of Rolls-Royce, in a statement.
“Now it is time to take the next step in the luxury journey. This is why I am announcing today that on-road testing of our all-new proprietary architecture is beginning,” he said. “This new architecture of pure luxury represents considerable investment in the future of our great brand.”
Rolls-Royce has also updated its marketing approach to appeal to a younger consumer base.
In September 2015, Rolls-Royce rolled into the next generation with its all-new Dawn convertible model.
For the first time, the BMW-owned brand unveiled a new model online, eschewing the traditional car show and other regular festivities. Unveiled at the Frankfurt Motor Show but streamed online, the Dawn Rolls-Royce convertible targets a younger, active audience (see story).
{"ct":"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","iv":"2df45a2e1d3bc0b7125bde4cd6d33d22","s":"f566bf56f9523afd"}
